Web Design & Development

The ACE Method

The behind the scenes setup, testing, security, and implementation are vital when it comes to Web Development, but the importance of the aesthetics in Web Design cannot be understated.

Marketing is an intuitive business and we're here to simplify things for you. There are 3 key pillars to a successfully dynamic marketing approach and we are here to customize your web presence based on your wants, needs and (let's not forget) your dreams.

Attracting an audience first requires you to have something the customer wants. Whether you are marketing your services, your information, your place of business, merchandise, or your thoughts and opinions. Attraction has much more to do with appeal than anything else.

Picture this: you are on the hunt for a new pair of jeans.

You stop at Clothing Store A to find a wall of unfolded, stacked jeans in no particular size order. Some are on the floor, others folded amongst t-shirts. The size identifiers aren't visible unless one unfolds the item to check the tag hidden within. Some jeans are hanging, but scattered in other places with shirts and jackets.

You walk into Clothing Store B to find a routinely tended wall with organized styles, hues and sizes. Departments divide clothing types and jeans are folded to reveal size stickers. You are able to immediately find what you are looking for.

Most customers prefer organization, boundaries and concise markings to direct them subconsciously. Organization and simplicity are key in marketing your product. We will find a happy medium when it comes to the visual appeal and interactive approach of your website's design and development.

In order to captivate an audience, you must find a way to hold their attention. Very similar to attracting our customer, the intention is to capture their interest. In addition to creating an aesthetically pleasing platform, your information must also be displayed and received in a simple, yet educational manner.

Example: you receive a newsletter from a company you follow.

Newsletter A: The text is grouped into one very large paragraph with pages of unending information. There are no graphics. No segments or divisions.

Newsletter B: There are mainly graphics and minimal topics of information. The layout is hard to follow and numerous different fonts line the page. Overstimulation to the extreme.

Newsletter C: There are a handful of graphics paired with a handful of organized topics of information. The information is summarized in newsletter format and the reader is captivated, wanting to know more.

Of course, newsletters come in all shapes and sizes, but the idea is to put yourself in the perspective of your customer. What interests them? There is always a way to include a relative amount of information without causing overwhelm. We're here to help you create captivating content while retaining your customer's interest.

So, we've attracted our consumer, we've given them captivating info and now we must 'throw them a bone' when it comes to participation. It is equally important to provide a way for your audience to engage with your business in addition to providing business-specific information.

Whether you are envisioning an online store, a vlog, or merely an informational website, giving your reader a way to 'participate' in your business is essential.

Consumer engagement brings your company into the lives of your audience; their inner circle if you will. We are here to help create a shop, a comments section, a form submission page, a dashboard for the customer with the option to 'log into' their account on your site. Engagement also could include a subscription option for updates, sales or newsletters.

Whatever your goals may be, we will be there to help construct and maintain your virtual image, while keeping the details on the back-end updated, tidy, and secure.

Your virtual business image and physical business image should mirror one another in many ways. We are here to make this a reality.

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